Sustaining Accountability and Investigative Journalism in Nigeria

By Ogeyi Ebinyi

In an engaging conversation hosted by the Wole Soyinka Centre for Investigative Journalism (WSCIJ) on X Spaces, the spotlight was on the importance of sustaining accountability and investigative journalism in Nigeria. The event, part of the Journalism and Society Conversations series, brought together seasoned professionals to discuss strategies for strengthening journalism in the digital era.

Moderated by Ify Onyekwere, a journalist with The Development Report and People’s People FM, Abuja, the session tackled critical questions. One of the central themes explored was how journalists can effectively package and present the value they offer to individuals, organizations, and governments in a rapidly changing media landscape.

In an opening remark, Moturayo Alaka, representing WSCIJ, stressed that the survival of democracy hinges on sustained good reporting. She cited examples of globally renowned investigative outlets such as The New York Times, BBC World Service, and Al Jazeera, pointing to their credibility as a foundation for their success.

Usifo Omozokpea, Audience Development Manager at The Conversation Africa, emphasized the importance of strategy in journalism. He noted that investigative organizations thrive by leveraging social media for broad distribution. “Traction online is crucial,” he said, urging journalists to use AI tools to enhance their work while maintaining the credibility and integrity of their organizations.

Another speaker, Dayo Aiyetan, Executive Director of the International Centre for Investigative Reporting (ICIR), addressed the media trust deficit, warning that it undermines profitability. “Credibility and ethics remain vital pillars for building trust and boosting media value,” he said.

Representing PRIMONG, Adaobi Obiabunmuo, called for increased government funding for media organizations. She argued that operational expenses are critical to running a media outfit effectively. “Journalists must demonstrate the value of their work to both the public and the government,” she said, urging resilience and innovation in generating funds.

Dara Ajala, Programme Manager at the Media Development Investment Fund, highlighted the shift in consumer behaviour from traditional to digital media. She urged media organizations to focus on audience engagement, cost optimization, and value-driven product development. “Understanding your content and your audience is key to creating meaningful impact,” she added.

Co-founder of The Startup Place Ltd, Mark Onoja, gave insights into financial models for journalism. He advocated for diversified revenue streams, including subscription, project-based, and authoring models. He also encouraged journalists to embrace AI tools like Canva for amplifying their work while upholding ethical standards.

The discussion underscored the vital role of investigative journalism in sustaining accountability and democracy. With the right strategies, tools, and partnerships, Nigeria’s media industry can navigate the challenges of the modern era while remaining a pillar of truth and accountability.

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